Reinvention Is a Superpower—Here’s How to Use It


I'm just back from celebrating my birthday weekend in beautiful Puerto Rico, where both of my boys flew in to be with me and my husband and enjoy sheet cake with me on the beach. (Yes, I'm bougieAF about a lot of things, but you are going to have to pry the cheap supermarket sheet cake out of my cold, dead hands.) Go check me out on instagram if you want that video; I'm in a bikini on the beach, and your inbox is a family show, kids.

But, birthdays of course always have me thinking about reinvention. It's the crux of Wonderhell, after all, to be in a place in between two points, right? So, today let's talk all things reinvention.

Reinvention isn't about abandoning who you are; it's about embracing who you can be.

It’s about taking everything you’ve built—your experiences, your skills, your battle scars—and using them as the foundation for what comes next.

I know this because I’m in it right now. After years of speaking, writing, and coaching high achievers on how to push past their limits, I decided it was time to push myself, too. So, I finally pulled the trigger and applied for a doctoral program. And in the application process, I came across a question that asked if I had ever served in a national service program. Technically, the answer was no… but shouldn’t I at least get partial credit for helping create one?!

That moment made me realize something: Reinvention isn’t about starting from scratch. It’s about recognizing that every experience—every success, every failure, every ‘oh crap, what now?’ moment—is part of the story you’re building. The trick is knowing how to leverage all of it.

Reinvention is a superpower.

Remember my seven key takeaways from Martha Stewart? If not, let me remind you of one — Martha is the queen of reinvention, proving you don’t have to stick to one identity. Model, stockbroker, homemaker, mogul—she lived multiple lives, all with the same fierce commitment to success. Don’t cling to an outdated version of yourself because it feels safer. Growth requires risk.

After facing significant setbacks, she didn't succumb to self-pity. Instead, she pivoted and rebuilt her empire, demonstrating that setbacks are merely setups for comebacks. Her journey underscores that resilience is a muscle you build, not a trait you're born with. Reinvention is her superpower and it can be yours too.

When reinvention isn't a choice but a necessity.

In my own life, I've faced moments where reinvention was not just a choice but a necessity. A rare autoimmune disease threatened everything I had built—a thriving career, a healthy family life, and personal well-being. Through off-label medications and the help of my dermatologist, I found myself in remission and this time last year I shared my story with US Magazine. This experience taught me that the road to reinvention is both difficult and enlightening, filled with challenges that test our resolve and moments that redefine our purpose.

Speaking of reinvention...I launched a YouTube channel focused on talent!

Let’s be real: most job descriptions are awful. They’re generic, lifeless, and read like they were copied and pasted from 1999. And you know what? They’re costing you top talent.

A job description shouldn’t just be a list of qualifications—it should be an invitation. Instead of announcing what your company does, make it clear how the role helps drive impact and why it matters. Candidates should see themselves in the position and get excited about the opportunity. The best job descriptions start with the mission, not a wall of requirements. When you lead with purpose, you draw in people who are emotionally invested in your success.

Remember, top talent is vetting you just as much as you’re vetting them. A job description is your first impression—make it one that excites, inspires, and compels the best people to say yes.

So, how do you embrace reinvention in your own life?

  1. Own Your Experience – You’ve done more than you give yourself credit for. Look at your past through the lens of value: What have you built? What have you overcome? What unique skills do you bring to the table? Use that as fuel.
  2. Bet on Yourself – If you’re waiting for the ‘perfect time’ to make a change, you’ll be waiting forever. Take the leap before you feel 100% ready—because confidence isn’t what gets you started; action is.
  3. Reframe the Story – The things you think might hold you back? They’re often the very things that set you apart. (Like, say, technically not serving in a national service program but, you know, creating one.)
  4. Lean Into Growth – Reinvention is uncomfortable. It should be. If you feel like you’re in over your head, that’s a sign you’re exactly where you need to be. Keep going.

Remember you’re not leaving behind who you were—you’re expanding into who you’re meant to be. So, what’s your next move?

And, if it's sheet cake, just tell me where to meet you.

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